EXHIBITOR REF: TFG-001 FREIGHT STATUS: DELIVERED ON TIME CONSULTING — SOUTHERN CALIFORNIA
Move-In Briefing · Read Before You Ship

Stop guessing
on the show floor.

Real tradeshow knowledge from someone who's worked the floor for 30 years — installer, decorator, journeyman. Built for exhibitors and event planners who don't have a team telling them what nobody else will.

30+Years on the Floor
LOCAL 831Certified Union Installer
CDL-ALicensed & Insured
01 — The Problem

Nobody hands you a manual
before your first show.

If you're exhibiting for the first time or coordinating an event without a team behind you, the vendor world can feel like a maze. Wrong vendor, wrong materials, wrong timeline — and you're paying for it on show day.

ISSUE / FREIGHT

Materials in the wrong place

Booths shipped without the right delivery info end up lost in the hall — or in the wrong dock entirely.

ISSUE / POWER

Electrical ordered too late

No placement plan, no usage estimate — and last-minute power costs far more on the spot.

ISSUE / LABOR

The wrong crew, or no crew

Without the right paperwork, you can't even hire labor last minute when you need it most.

ISSUE / VENDORS

No transparency on pricing

Most exhibitors have no benchmark for what a fair quote looks like — until they've already overpaid.

02 — Who's Behind This

About Jaime Cortez

30 YRS
FLOOR
CERTIFIED
TradeInstaller / Decorator
UnionLocal 831
LicenseCDL Class A
RegionSouthern California
LanguagesEN / ES

My name is Jaime Cortez. Thirty years on the tradeshow and convention floor — installer, decorator, journeyman.

I've worked shows across Southern California, from setup to teardown. I'm a certified union member with Tradeshow and Sign Crafts Local 831, and I hold a CDL Class A license. I know this industry from the ground up because I built my career in it, one show at a time.

Here's what I kept seeing: exhibitors and event planners showing up unprepared. Not because they weren't smart — but because nobody told them how the vendor side actually works. Especially with specialty wall builds and b matrix systems. That gap costs people real money and real stress.

So I put what I know into a guide. No filler, no theory — just straight information from someone who's been on that floor longer than most people in this space have been in the business.

If you're new to this world, you found the right place.

03 — The Floor Guide

The tradeshow vendor guide
they don't give you at registration.

Everything exhibitors and event planners need to know about specialty walls, b matrix builds, and working with vendors — before it costs you.

SEC 01

Logistics

Getting your booth where it needs to be — vendor coordination, show organizer schedules, and what to do when freight goes missing.

SEC 02

Electrical

Planning your power before you arrive — placement, CAD floor plans, and why power stays on until the show ends.

SEC 03

Labor

Hiring the right crew for your b matrix build — union labor, the Exhibitor Appointed Contractor form, and real install timing.

SEC 04

Vendor Relations

Package pricing, communication red flags, and how to know if your quote is fair.

SEC 05

Show Day Checklist

Night-before walkthrough, morning-of inspection, and keeping a contact card that can save your show.

BE WARNED

Last-minute additions on the show floor — power, labor, freight — always cost more than ordering in advance. This guide tells you exactly what to lock in before you ever step on the floor.

The Floor Guide — Full Access
$47 One Time · Instant Download
Get Instant Access — $47

30-day money back guarantee — if it doesn't help you, you don't pay.

04 — Direct Consulting

You don't have to figure this out alone.

Every show has its own personality. Every vendor relationship is different. If you want a second set of eyes before show day — or you're stuck on a vendor decision right now — reach out directly.

Request Consulting

I read every message personally and respond the same way. Tell me about your show and what you need help with.